What do world-class and leading brands like PepsiCo, Microsoft and others have in common? They all value the power of storytelling in business, which we often see through their high-quality marketing efforts. According to the Harvard Business Review, stories have […]
AI and machine learning have empowered recruiting and talent acquisition professionals, as they continue to transform a wide range of industries. However, some recruiters are beginning to fear that robots are coming for their jobs. Although AI technology may replace […]
Unprecedented shifts in tech are causing significant disruption within the consumer digital, media and entertainment industry, enabling huge growth in connected devices and numerous new routes to the consumer. For any company today, the system for success, along with the […]
Marketing plays a key role in today’s data driven business reimagination. With technology driving the significant transformation of countless organizations and companies, Chief Marketing Officers (CMOs) are redefining and growing their role like never before. The CMO of the future […]
Finding transformational talent when filling an executive position can be extremely difficult. A problem often faced is that top talent is turned off by overly ambitious qualifications and unrelated requirements. A first-rate job description is key, especially for positions that […]
It is no secret that recruiters rely heavily on LinkedIn’s database that consists of over 200 million members. Although recruiters pay a premium for LinkedIn membership, one cannot rest on their laurels and rely solely on LinkedIn. Going beyond LinkedIn […]
What does a LinkedIn endorsement really say about you? Nothing. Due to the lack of credibility, endorsements have garnered a pejorative connotation. With fairness to LinkedIn, it was a valiant effort to boost the little interaction that occurs between connections, […]
The real competitive advantage that many companies have is their employees. Innovation, marketing, delivering and differentiating…those things do not get done without employees. To replace a single employee, the average cost of turnover is 20 – 200% of their annual […]