…Businesses that rely on “people connections” for their livelihood are discovering the power of social media. “Through my 1,675 LinkedIn connections, I can reach more than 12.8 million people,” says Matt Schwartz, president of MJS Executive Search in Tarrytown, New York. How can you build a network like Schwartz has? “I search for people who I am connected to or indirectly connected to who would be worthwhile to know better,” says Schwartz. Through LinkedIn, he reaches out to people directly, or asks one of his connections to make the introduction.-Read Full Article-

Brandweek: “Do You Need a Social Media Marketer?” (April 2009)

…If more companies follow the lead of Pepsi, Ford, Dell and Toyota, then social media marketer will become a growing occupation as more companies hire full-timers to interact with consumers on their behalf via Facebook and Twitter.-Read Full Article-